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Absa Deploys KAI, Transforming their Customers’ Digital Experiences

We are excited to announce that Absa Regional Operations (ARO),  has deployed KAI, our leading digital experience platform, to power their virtual banking assistant launched in 9 countries across the African continent!

Absa recently went through a major rebrand initiative for all of its Barclays-branded subsidiaries across Africa and an important facet of their new identity is to provide customers with the most innovative and digitally immersive banking experience possible. Absa describes themselves as customer obsessed and are committed to performing beyond expectations with a unique  “One Absa” experience. In order to successfully provide a “One Absa” customer experience they knew they needed to engage with their customers in the channels customers prefer. WhatsApp is one such popular channel and has become a cornerstone to their strategy. Customers can now find the answers to most of their banking questions in real time, right there on their phones!

Absa’s virtual assistant has the knowledge to help customers with their day-to-day banking needs and questions, available anytime and anywhere.  Customers can find out information about banking products and services offered by Absa, as well as where the nearest ATM and branch locations are. Absa’s virtual assistant will be available over each of Absa’s regional websites and through a WhatsApp business account. 

Absa is one of Africa’s most diversified financial institutions, proudly serving 12 countries across the continent. Absa’s first deployment of their KAI-powered virtual assistant serves Botswana, Mozambique, Ghana, Kenya, Mauritius, Seychelles, Tanzania , Uganda and Zambia. Kasisto’s KAI is able to provide a consistent digital experience across the countries and the markets they serve, with intelligent virtual assistants that can be fully deployed in 10 weeks or less. 

Our partnership provides Absa customers a more personalized, digital banking experience that no other bank in the region can offer. We are thrilled they chose KAI to be a part of their commitment to “bringing possibility to life”.