At Kasisto, we pride ourselves on staying up to date with the latest in financial and banking trends. Last week, members of our team attended The Financial Brand Forum, one of the largest conferences on customer experience, marketing, and digital growth strategies in the banking world.
This year, we were honored to be a Forum 2022 Gold Sponsor, alongside many other valued companies.
Here’s a quick snapshot of what we were up to, as well as three key takeaways from this year’s conference.
Kasisto at The Financial Brand Forum
Our Booth #152
Financial marketers value top-notch experiences, and that’s what they got this year at Booth #152. Our team discussed KAI, our bank-smart digital experience platform, and how an intelligent digital assistant can revolutionize a financial institution’s customer engagement strategy by acting as your virtual best banker.
Because these days, banking customers don’t just prefer to engage digitally; they expect to.
By partnering with Kasisto you can automate amazing customer experiences. KAI lets you deploy a set of AI-powered digital assistants trained to emulate your best bankers. They host human-like conversations that often exceed live agent performance — and KAI makes it possible in real-time, any time, across all your channels.Interested to see what your financial institution’s unique intelligent digital assistant could look like? Take our quiz to personalize your IDA and see how it can be implemented in 30 days or less!
Our Live Demo Session
Lindsey Soergel, Chief Product and Customer Experience Officer at Kasisto, and Neil Hediger, Vice President of Marketing & Digital Banking at BankSouth, hosted a live demo session and talked about how Kasisto’s unique intelligent digital assistant became BankSouth’s best virtual banker. They also demonstrated KAI in action to give a sneak peek of the platform’s capabilities.
What Attendees Learned:
- How to go live with a digital assistant in less than six weeks
- How the right team and right branding can lead to high out-the-gate customer activation and engagement
- How to achieve 96% customer inquiry containment rates (or higher)
- How to double customers’ digital engagement rates
Three Key Takeaways
Customer Experience is King
Customer experience, or “CX,” reigned king at this year’s forum, with the topic making up over 25% of sessions.
Customers make or break a bank, and what they think of your FI has a tangible impact on your performance. Designing, developing, and implementing a smooth, easy-to-use, and personalized customer experience addresses your customers’ needs and provides a clear path for growing your base. The KAI platform helps you own the digital journey by prioritizing your online customer experience. Through proactive, intuitive interactions, KAI personifies the face of your brand while automating your financial institution’s CX and personalizing your customers’ journeys. Our recent report with Cornerstone Advisors focuses on fixing this “personalization gap” in your customer’s digital interactions with your institution.
Find a Differentiator
The Financial Brand analyzed the number of FDIC-insured banks and bank branches in the U.S. since 1935. The trends paint an alarming picture of the future of banking. In the next 20 years, half of the banks around today will be gone, leaving fewer than 2,000 banks in the US by the year 2042.
That means that in order to stay relevant in this market, your financial institution needs to find something(s) that differentiates you from the competition. One of our clients, BankSouth, differentiated itself from competitors through Rita, a personalized intelligent digital assistant. Her bespoke profile and distinct language elevated BankSouth’s brand in the eyes of its customers, giving them a reason to return.
Digital Transformation Drives Results
As banks move toward AI adoption and digital optimization (with some even going all-digital), it’s more important than ever to keep up with the pack.
Maximize your potential by making sure all aspects of your customers’ banking profiles (withdrawals, deposits, records, etc.) can be accessed digitally. An IDA makes this possible by facilitating digital conversations through AI-assisted channels with customers that include clear guidance for navigating their information and further exploring the offerings that make sense for their specific financial needs.
Stay in Touch After Forum 2022
Want to learn more about how KAI can power an intelligent digital assistant for your financial institution? Contact our team to schedule a demo.For additional information, read our recent report with Cornerstone Advisors where we interviewed 10 banks and credit unions that have already begun their digital assistant journeys, The Chatbot Journey: Making Intelligent Digital Assistants Integral Members of the Team.
