The Canadian banking ecosystem, a walled fortress comprised of a handful of major institutions that own most customer relationships, recently added a new digital-only, mobile participant. The new entrant, however, isn’t a young fin-tech startup; it’s Manulife Bank, a subsidiary of Toronto-based insurance giant Manulife Financial.
In June, Manulife launched a digital-only banking bundle called All-in Banking, which includes a mobile-first experience with the expertise of a digital assistant called MAI to help customers get a better handle on their finances.
